Trying to discover the beautiful in everyday things, Pamela Hastry, a certified gemmologist and creative mind of the Morphee Joaillerie, has invented her own identifiable style. Drawing inspiration from art, history, beauty, women, nature, stories and especially little moments of everyday life, she ingeniously transforms precious emotions, impalpable dreams into reality by means of gold and unique gemstones, making the adornments undoubtedly charming. Fascinating appeal, audacious beauty, sophisticated allure and refined elegance of Morphee Joaillerie embody woman’s radiance, grace and femininity.
In our exclusive interview with Pamela Hastry, made during Haute Couture Week in Paris, discover the new collection and find out what is hidden behind the unique treasures signed Morphee Joaillerie.
L.C.: When did you start making jewelry?
P.H.:After studing in London, Rome, Antwerp and finally Paris, deepening my knowledges in every aspect of jewellery making, starting from a simple sketch till the final product, stone purchasing, and reaching excellence in craftsmanship , I founded Morphee Joaillerie in 2013.
L.C.: Why did you name your brand Morphee Joaillerie?
P.H.: Morphee in English “Morpheus”, the Greek God who leads humanity to the land of dreams and that’s what I’m really trying to bring in the same design concept of all collections, is to transform dreams into reality, in some eternal thing, that’s why I use jewellery as a medium to crystallize these dreams. A dream is very ephemeral and yet it is something which I find important to hold onto, to maintain, to perpetuate – it is the delicate and impalpable things that I make to make eternal through my collections and work. The jewel is the first thing we find in the history of mankind. First object found in the museum is the jewel. There are no clothings, furniture, even though I have great affection for all that, but a jewel. It is really a link in life that can be found. So I will continue to perpetuate it. Morphee symbolically is the God who turns dreams into reality.
L.C.: What does inspire you for creating unique and exceptional jewels?
P.H.: Life, people, love and all those little moments that are very ephemeral and very valuable which I try to magnify and make eternal. There will be little moments in life, e.g., it may be a meeting that will be made, because a woman overturns a cup of coffee and makes a stain on the shirt of the man, and finally, a stupidity is an excuse for a meeting that ends in a wedding; it may be a boy that is going to shake the branches of a tree, and a little girl, being annoyed, says “no, you’re damaging the tree ‘ and ,therefore, a sudden friendship is created. These are little moments that have a butterfly effect in life, which are mostly my source of inspiration.
L.C.: What is(are) your favourite gemstone(s)? Why?
P.H.: A sapphire, because it has inclusions in the form of butterfly wings. I highly appreciate the possibility, the hardness, the preciousness but also the variety of colors of this stone. It is the stone that predominates in all my collections.
L.C.: Is jewellery more than just an adornment for a modern woman?
P.H.: Yes, absolutely, because for me the jewel is a symbol. This is something that contains a story and also reveals the personality of the woman. Jewellery is a precious moment, it is so called “breath of fresh air”, you somehow get lost in the jewel. For me jewellery is a break during the day.
L.C.: According to you what is the must-have jewellery item for any woman? Why?
P.H.: The earrings. I’m naked without earrings, they complete the look. I need to adorn my ears. The ring, because it is something iconic that can symbolize the person, it is something more personal.
L.C.: Who are your favourite jewelers? Why?
P.H.: Respect, huge appreciation for the artistic manners, for their creativity, the quality of the execution of their work, I would say Wallace Chan, Jar, and also Hemmerle. Hemmerle for the work with matter and color; JAR for its exuberance, for the search of the quality of his setting ,and the work maintaining ancient traditions that truly tests the contemporary jewelery and the quality of contemporary manufacturing, and Wallace Chan for his audacity and artistic intellectual manners behind jewelry.
L.C.: Do you have Russian clients? Would you like to collaborate with such boutiques like Tsum, Louvre, DLT ?
P.H.: Certainly. Not today. The brand has only existed for three years. At the moment I am rather focused on the parts of my origin: Paris, London, Belgium, the United States. Russia is a predilection place, because women have a lifestyle and a particular way of dressing, that I greatly admire. I think that my jewelry could match the Russian women.
L.C.: Describe your latest collection.
P.H.: The latest collection is called “Forget-me-not.” Forget-me-not” is a delicate blue flower that women wore in the 15th century. It was supposed that they would not be forgotten by their lovers. So it is a flower that is very iconic. And its symbolism inspired me somehow to create the moment: when a man holds the hand of a woman when walking, the hand is tight enough, and gradually the man’s hand is slipping away by taking just one finger, then the hands separate. I wanted to recreate that unique movement, leaving behind a trail of “forget-me-not” flowers. So at the beginning it was a statement articulated ring, that wrap itself around the hand, then I made earrings worn as a cluster of flowers on the ear, and continued the concept of stackable rings that can be combined with stackables from other collections to create their own eternal flower bouquet of rings.
L.C.: Three key words that define Morphee Joaillerie.
P.H.: Ethereality, romance, the couple.
25 July 2016/Lusine Chilingarian
Photo Courtesy of Morphee Joaillerie